One + One = Three, Dave Trott
A Masterclass in Creative Thinking
How do you make something out of nothing?
'Dave Trott's ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. GENIUS' Sunday Times
Written in Dave Trott's distinctive, almost Zen-like style, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.
From the First World War sailor who survived being sunk three times in one day to the one time 'merchant of death' who made his name a byword for peace, and a gypsy who lost two fingers and the reinvented Jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the worlds true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.